To get a percentage, multiply this number by 100. Then take the number of users that left by the end of June and divide this by the number of monthly users. That includes the number of users from June 1st and those newly acquired throughout the month, let’s call them monthly users. That being said, to calculate churn rate, we use this simple formula based on retention rate data.įirst, add up all users you had over June. After that, this number continuously increases until it finally stabilizes after 30 days. Typically, the largest churn happens during the first 7 days after the user first launches the game. Just like retention rate, churn rate is measured for a certain group of users over a period of time. We typically measure retention rates in three time periods: For proper understanding and calculation of churn rate, you have to track and understand retention rates for your mobile game. Retention rate is defined as the percentage of users that come back to play after the first time they launched the game. If this reminds you of another important mobile game metric, you’re on the right track.Ĭhurn rate is the opposite of the retention rate. More precisely, churn rate is the percentage of users that quit playing a game over a certain time period. In other words, it measures how many of them uninstalled your game. Churn Rate in Mobile Games ExplainedĬhurn rate tells you how many users leave and never come back to your game. Let’s get into more detail about churn rates. Lowering churn rate and increasing user retention for mobile games isn’t an exact science, but there are some methods that work. Tracking this metric will help you spot your game’s weak spots before they turn into problems. There are so many reasons why this happens. Users abandon apps all the time, even the ones they like.įor this reason, every user you manage to keep is valuable. Churn rate is a mobile game metric that keeps game developers awake at night. Want to know why people keep abandoning your mobile game? You’re not alone.
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